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What Is Promotion?

Written by: LipsInc Date of published: . Posted in Articles, Lips Inc

5-Part Promotional series first posted on facebook.com/LipsIncCompany

What Is Promotion?
Part 1 of 5

Promotion is one of the 4 P’s in the Marketing mix. Each of the 4 P’s (Price, Product, Place and Promotion) must be effectively covered in order to successfully promote a product.

In basic terms, promotion is the term concerned with any activity that is performed to let people know about a certain product or service.

Due to the depth of the word, and its various uses in marketing, there are a lot of aspects of promotion.

To better understand the act of promotion, this series will cover each individual aspects in detail; Advertising, Personal Selling, Sales Promotion, and Publicity

To be continued .. next, Advertising.

Series by Jafar Adam http://www.howways.com.

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What Is Promotion?
Part 2 of 5

Advertising is one of the components of the promotional mix. It involves the act of getting the word across about a business’ products and services. Advertising also involves the use of certain strategies that are concerned with advert placement and the frequency at which these ads are put out. Advertising is generally performed through the use of channels such as newspaper ads, radio ads, television ads, and internet ads. Far from being a new phenomenon, advertising can be dated back to as early as the 19th century.

To be continued .. next, Personal Selling.

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What Is Promotion?
Part 3 of 5

Personal selling involves the use of customized, individually tailored, messages to potential prospects by sellers. These messages usually are in the form of face to face communication, correspondence on the phone, or personal correspondence. Unlike advertising which focuses on uniformed messages to the masses, messages delivered through personal selling can be changed according to the individual behavior. In addition, these messages can also be altered if they are not successful. However, unlike advertising, personal selling is quite time consuming and therefore only suitable for products that cater to niche markets.

To be continued .. next, Sales Promotion.

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What Is Promotion?
Part 4 of 5

Sales promotion refers to an initiative taken by a company to force an increase in the number of sales its products make or simply to make people try out the product by handing out free samples or trials. Since different businesses use sales promotion in unique ways, it is quite hard to point out any sales promotion techniques that are universal. However, buy one get one free schemes and discount coupons are the common sales promotion techniques.

To be continued .. next, Publicity.

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What Is Promotion?
Part 5 of 5

Publicity is the use of certain tactics to alter or manage the public perception of certain products or services. A common example of publicity is event sponsorship. Businesses can sponsor events of all types to increase its publicity. This act of promotion is generally cost effective in nature and builds great credibility. In addition, the possibility of reaching out to a huge number of people by sponsoring large scale events such as football games is ever present.

The key to success is 99% Hard Work and 1% Good Luck.

Remember to add Lips Inc lip balm to your promotional mix!

About Lips Inc

Written by: LipsInc Date of published: . Posted in Lips Inc

Lips Inc. Is a dynamic, progressive, and rapidly growing company located in Thornhill, Ontario. As a leading private label manufacturer and distributor of lip balm products, we are committed to providing promotional & retail solutions. Experience the quality of our All Natural Lip Balm.

Our high quality natural formula will leave lips soft and moist. Just have a look at the contents of our product and compare to the competition. We define our product by the quality and content our carrier oils and the formula we used to create it. As far as our customers are concerned… “There is no competition”. In addition, our product tastes great, meaning it will not end stored away or in the trash like many other promotional items.